Barefoot Wines, the official wine sponsor of the NFL, is elevating gameday celebrations to new heights by teaming up with none other than gymnastics icon Simone Biles. The partnership offers NFL fans an exciting and exclusive “BandWAGon” gameday experience designed to add a whole new flavor to watching football.
This collaboration merges Barefoot’s playful and approachable brand with Biles’ unmatched charisma and excellence, making it a perfect pairing for fans who love the thrill of gameday just as much as they enjoy a great glass of wine. This exclusive experience will be brought to life through a series of events, giveaways, and interactive fan moments that will tour various NFL cities across the country.
The ‘BandWAGon’ experience is set to be a mobile wine and fan engagement tour, complete with Barefoot-branded trucks, interactive experiences, and tastings of Barefoot’s popular wine offerings. These wagons will roll through NFL cities on select game days, bringing fans a chance to interact with the brand and enjoy a unique twist on the traditional tailgate.
In addition to wine tastings, the BandWAGon will feature fan games, exclusive NFL memorabilia, and a special meet-and-greet with Biles herself at selected stops. Fans can expect fun, photo-worthy moments with the Olympic gold medalist and get an inside look at her love for the NFL and game day excitement.
Simone Biles is an ideal partner for this collaboration. Known as one of the greatest athletes of all time, Biles brings the same energy and passion to the NFL that Barefoot Wines brings to their approach to wine – fun, accessible, and always full of spirit. Her personality connects with NFL fans, making her an exciting choice for this fan-focused activation.
Biles shared her enthusiasm for the partnership, stating, I’m thrilled to partner with Barefoot and the NFL to offer this exciting experience for fans. Whether you’re watching your team at the stadium or tailgating with friends, the BandWAGon will make it a gameday to remember.
Fans can follow Barefoot Wines and Simone Biles on social media to get updates on when and where the BandWAGon will appear. This collaboration promises not only to bring the excitement of NFL game days to a wider audience but also offers a fun and refreshing way for fans to celebrate football culture.
Whether you’re a fan of wine, football, or Simone Biles, this experience is sure to be a touchdown for all involved.
